Agenda for Thursday, July 2

a. Plenary sessions

4. Editors discuss the future of science journalism 2009-07-02 10:00 - 11:00
5. Science Based Policy Making: Advising Government 2009-07-02 16:30 - 17:30

b. Parallel sessions

21. Advocacy science journalism 2009-07-02 11:30 - 13:00
22. Blogs, big physics and breaking news 2009-07-02 11:30 - 13:00
Genetics in the news information in the daily press: a comparison between daily papers in Belgium,
Canada and France
2009-07-02 11:30 - 13:00
24. A picture of health? Who shapes public opinion on pharma? 2009-07-02 11:30 - 13:00
25. Promises, promises: The Ethics of Unbridled Optimism 2009-07-02 11:30 - 13:00
25.1a. How to start up a science media centre... and keep it running in top gear 2009-07-02 13:30 - 14:30
26. Embargoes in science reporting: Friend or foe? 2009-07-02 14:30 - 16:00
27. Reporting cancer breakthroughs: Striking the right note 2009-07-02 14:30 - 16:00
28. Breakonomics, did careless reporting precipitate the global crisis? 2009-07-02 14:30 - 16:00
29. Heartbreak and hype: The only way to sell an engineering story 2009-07-02 14:30 - 16:00
30. Climate change coverage: The messy marriage of science, policy, and politics 2009-07-02 14:30 - 16:00


d. Press Briefings and Fringe Events

6. Pimp my podcast: Using multimedia to enhance your reporting [2] 2009-07-02 11:00 - 13:00
7. Meet the European CDC – a source of data, comment and analysis for science journalists 2009-07-02 13:30 - 14:30
8. Nanotechnology: Addressing the risks, fulfilling the promise 2009-07-02 14:30 - 15:30


e. Breakfasts/Lunches/Receptions


LS6. An AIDS vaccine: Mission impossible? 2009-07-02 13:15 - 14:15
LS7. Global uncertainties: Security for all in a changing world 2009-07-02 13:15 - 14:15
LS8. The $1,000 genome is coming: Are we ready? 2009-07-02 13:15 - 14:15
LS9. Friendship or Friction: How the media relates to the research community 2009-07-02 13:15 - 14:15
  Farewell Party 2009-07-02 17:30 - 19:00


04. Editors discuss the future of science journalism

The last few years have witnessed seismic changes in the world media, through the twin economic and electronic upheavals. But what will our working world look like in a decade from now? As our media platforms continue to multiply -- print, video, web, twitter, YouTube, FaceBook, Kindle and mobile phones -- and our audiences fragment, regroup, disperse and re-gather into new mass mediums, where will science journalists belong? A panel of top editors from the BBC, The Times, The New York Times, The Wall Street Journal, and Scientific American, describe their visions of the global future for our craft.

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22. Blogs, big physics and breaking news

How are blogs changing the way science news develops and is reported? The commissioning of the Large Hadron Collider at CERN will offer a telling case study over the next few years. Who will be first with news of the fabled Higgs Boson, and how will we know if they're right?

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25. Promises, promises: The Ethics of Unbridled Optimism

Science journalists insist on promising their audiences a better world. Reading through a few issues of any science magazine gives one the impression that all the problems in the world are now (or will soon be) solved with the help of science. But do science journalists really give accurate and trustworthy reports from the fields of science and technology, or do they give ungrounded promises? And, are these promises biased by economical, national, political, or religious motives? This session will address this issue from four points of view-- historic, geographic, economic, and cultural. The aim is to show how science journalism's often unbridled optimism, even if well-intended, may actually benefit ideological, religious, or chauvinistic interests more it does than the public—and to suggest ways journalists can avoid falling into these "promise-traps".

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26. Embargoes in science reporting: Friend or foe?

Few issues provoke such impassioned debate as the issue of Embargoes in science reporting. Some science journalists are increasingly angry about what they see as ever more draconian sanctions on journalists for minor infringements of embargoes. Some others are angry that that science journals are wrongly labelling genuine scoops as embargo breaks and thus imposing unjustified sanctions. Science Press officers are angry that journalists complain about embargoes when the embargo is their property and one of the very few aspects of control they have over the story coming from their institution/journal. And now a leading US academic has written a book arguing that the entire system is having a corrupting influence on investigative and critical journalism and science journalists should collectively withdraw from the embargo agreements with journal publishers. In the spirit of the WCSJ, Fiona Fox has brought together all sides of this lively and passionate debate to have no holds barred discussion of all the issues involved..wear a hard hat!

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